Outside the Lines
A stationery company dedicated to championing racial justice and uplifting the minority American story and experience.
Combatting racism one pencil at at time.
Fresh off the 2016 presidential election, I was prompted with the question: What do you feel is currently under threat? I thought immediately of the hate and fear-mongering rhetoric employed by our now president during his campaign. As a first generation Chinese American who was raised in an immigrant, working class neighborhood, his words and actions against minorities were alarming. Outside the Lines Pencil Company is my response.
My motivation for the design and branding for this project was to find something that was explicitly not too designed or too delicate. I wanted the product and the messaging to speak for itself.
The first product offering consists of a set of 6 gold foil pencils etched with responses to microaggressive comments such as “We don’t all look the same”, “Don’t touch my hair”, and “I speak English." You can gift one of these pencils or the entire set to educate that maybe, slightly, sometimes racist teacher, friend, or even family member in your life. These can also be used to empower yourself and share your stories.
As Outside the Lines expands into different products, the notion of writing and re-writing your own narrative is the focus.
Adobe Design Achievement Awards 2017 Semifinalist: Social Impact Design
Adobe Design Achievement Awards 2017 Semifinalist: Packaging Design