Combatting racism one pencil at at time.
Outside the Lines Pencil Co. is a stationery company dedicated to championing racial justice and uplifting the minority American story/experience.
The first product offering consists of a set of 6 gold foil pencils etched with responses to microaggressive comments such as “We don’t all look the same”, “Don’t touch my hair”, and “I speak English." You can gift one of these pencils or the entire set to educate that maybe, slightly, sometimes racist teacher, friend, or even family member in your life. These can also be used to empower yourself and share your stories!
The set of pencils is accompanied by a mobile app that consists of the same story-sharing concept but on a digital platform.
Instructor: Allan Chochinov
Adobe Design Achievement Awards 2017 Semifinalist: Social Impact Design
Adobe Design Achievement Awards 2017 Semifinalist: Packaging Design