http://www.shirachung.com/about daily 0.75 2019-05-08 http://www.shirachung.com/home daily 1.0 2025-10-23 https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/71d4cbc5-9212-4522-a677-88006ec431cf/SBX20221229-CHAPTER-3-001.jpeg https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/516cefa3-4730-4459-b157-fda9db37b18b/IMG_0309+%281%29.jpg https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/512683c6-d60e-409b-bafa-a9ccd5121803/squarespace_image.png https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/c8f072bd-c1c7-42fd-9645-bd6b5594edbd/ss_image.png https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/183ecbfd-4ee7-4a3c-a52d-8895e62712cb/stillhouse.png http://www.shirachung.com/three-twins daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1491278464935-DIMLM6F7BFO9FYPYRWK8/lemoncookie.jpg Three Twins https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1491282616218-P78LCO0VOE5JPW4ZYG0O/lemonad.jpg Three Twins Three Twins Ice Cream is a Northern California-based ice cream maker with a strong commitment to social justice. This redesign puts their fresh flavors forward and showcases the quirky and fun nature of the company (and in particular, the playful personality of its founding twin and main spokesperson). https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519456213199-2TLGKRZMVXWLQ7L2RJSW/chococherry.jpg Three Twins https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1491282748173-G9JQK0KLQNYKMFY59316/cherryad.jpg Three Twins https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1491278459507-2TI9WKC9AUA3FTESX1LU/milkandhoney.jpg Three Twins https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1491283672220-O5KH96T49432DOAIEQ3P/lid2.jpg Three Twins https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1491280784741-K5SXCNUMAHPU3WUBY1J1/icecreamlayout.jpg Three Twins https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1491276805853-7A1CYE6MN0K7TX1D4IAT/final.gif Three Twins http://www.shirachung.com/rob-giampietro-poster daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1480887444534-PTOX08N8V9GKDBSRR11U/robgiempietro.gif Rob Giampietro Poster https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1484967744871-1XG1LXQZGVYEX0GBQ501/robgiampietro-01.jpg Rob Giampietro Poster https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1484967744479-FKV3FSW0A2ZTIJDCET2S/robgiampietro-02.jpg Rob Giampietro Poster https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1480888696682-DA9D671CR60L8877FML5/poster_mockup_Rob.jpg Rob Giampietro Poster https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1484194196319-5SWIT67NWDVD6NEGP0LN/Rob_browser.png Rob Giampietro Poster http://www.shirachung.com/fun-stuff daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519518119568-KJ77BX2GGT224SNAEHVU/donutcover.gif Fun Stuff A quarterly food anthology magazine that marries stories, traditions, recipes, and experiences to celebrate the tastiest doughy items in existence. Every issue highlights a dough-based food and the first interactive digital issue features everyone's favorite dough rings: the humble donut! https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519517553672-JXHDL0R5S8FZVM8AT0UK/icecream.jpg Fun Stuff A children's pop-up book with 7 different riddle poems. Each answer is a hand-lettered calligram cut out against fluorescent neon colored paper. The minimal color scheme and typography highlight the shapes and figures of the answers, providing a delightful read for children and adults alike! See more. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519517887544-MMCU76NLIDTHKL7I05W9/holidayparty_2.jpg Fun Stuff https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1533178642425-OHQMU8FBKJOC7Q6LIK37/2017-02-21+11.39.27.jpg Fun Stuff https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1549259108104-IEFKYO79V4Y2UZTPSEFP/cherrychocogif.gif Fun Stuff Fictional packaging redesign for an amazing tasting ice cream championing even more amazing causes. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1549259208768-AE32EPNX07Q0IVP3HUMT/businesscard.jpg Fun Stuff A fictional identity redesign for MOCA (Museum of Chinese in America), an institution at the intersection of Asian and American, old and young, and the past and present. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519530507591-3ODB3JTFCAHNRQN8QD9J/Shira_GlassCastle.jpg Fun Stuff A fictional redesign of The Glass Castle by Jeanette Walls. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519517636010-YYUNMMVIZ86F7L9AHZQN/lotta_title_animation.gif Fun Stuff https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519517653314-GCY2IEQ9L1YD0LM9DHUK/lotta_2.jpg Fun Stuff Animation and poster series highlighting illustrator and designer Lotta Nieminen's guest lecture at SVA MFAD. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519517958189-H3G09F6XDWYGGKN7NEWM/shirajustinsign.jpg Fun Stuff https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519517427202-AAW85GL0LI7PEHJDC38L/guestbooksign.jpg Fun Stuff https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519530242317-17XWGTHRBHWW6YC83UOI/artdeco_large.png Fun Stuff A-Z of Typography - Art Deco A. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519530267769-MYVBR0Q7TO3N4GANDD6D/neon_rgb_large.gif Fun Stuff A-Z of Typography - Neon N. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519517600354-T8YA6XA4YRQLKQE6KMIB/robgiempietro.gif Fun Stuff Animation for a studio visit to the Google Material Design team, led by Rob Giampietro. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519517974228-XEVV8TKUF021YNE82RK6/stanford1.jpg Fun Stuff https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519518001661-QLHNHGVBD7PL7AL36EWA/Stanford3.jpg Fun Stuff https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519518086160-HV6NXE6CJTKTFDVVF2KX/FOTletter.jpg Fun Stuff http://www.shirachung.com/doughboy daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1484968319683-1ASU6LRG6RSOW1KN8Y7O/doughboy_logo-03.png Doughboy https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1484249693586-I8T3I9YE4DI7UFCQ8TL6/donutcover.gif Doughboy https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1485501270947-G5K82XNYR539W164BKTH/doughboy_1.jpg Doughboy https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1485501344223-Z1G0TQQP37N42QHNYLKX/doughboy_2.gif Doughboy https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1485501394536-EO18WVGEIPHI1CPCRX1J/doughboy_3.png Doughboy https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1485501500947-FYRRLNSRPUU44Q01RAZF/doughboy_4.png Doughboy https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1485501622122-0JDV4WVSWO7NT58LBPTA/doughboy_5.png Doughboy https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1485501624027-LF5FJE9JJH0ODNL7CPGM/doughboy_6.gif Doughboy http://www.shirachung.com/still-house-tea-2 daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1527549806920-PM3HQ6KBRBXZRWABDXG9/SHT_logo.gif Still House Tea https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1527549905327-P7RHE5O2MRCAHLYNJY1Q/_MG_8713009.JPG Still House Tea https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1528152249973-Z8B6QIBH1QK0KWY6GIMC/box.gif Still House Tea https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1527549931216-GOKF9Z8CQPI5BLVP80LZ/_MG_8780019.JPG Still House Tea 20 minutes are the perfect time for one to feel mentally refreshed, and our Still House Tea customers enter into a time of digital detoxification during the service. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1528153292911-G5ZCPJENYO44KADNFJIO/_MG_8723013.JPG Still House Tea https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1528150010912-C80XVSZPDZY0K60V4YJV/_MG_8744005.JPG Still House Tea The experience is a fully guided journey led by the brewer. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1528149591968-5015PSOJOAGUWGQ344G4/menus_gif.gif Still House Tea Printed information boards detailing the tea of the day and other fun distractible tidbits are at the table for customers who opt for a more reflective, introspective journey. The RISOgraph machine was used to print all of our paper goods. In print, we incorporate a pastel paper stock to add more warmth and approachability to the materials. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1528151008159-F5OHYL5UONQHXV8J7HII/stillhousedisplay.png Still House Tea A proprietary typeface, Still House Display, was designed for use in both the logo and throughout the brand communication. The delicate and elegant aspects of the letterforms evoke a subtlety that aligns with the quietness of the sip sessions. Learn more about Still House Display. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1527551298431-Q7L4HQ39FFHZ2CVPJ8B5/IMG_1202009_1.jpg Still House Tea https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1527551496417-3SLXSNH95SZRY8LPBWVW/4-up.jpg Still House Tea RISO-printed postcards for customers and prospective clients. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1527551546873-PYRZHC2OJAWLR0A2KBIO/IMG_1146018.JPG Still House Tea Embroidered towels used during the tea service. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1527551829632-GOZL64Z47T5B3LZ25LY3/_MG_8706008.JPG Still House Tea http://www.shirachung.com/5-week-grocery-project daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519621978052-CIGEFNHBSNMFQVDN9PPP/tracking.gif 5 Week Grocery Project I began the project by keeping the receipts of every shopping trip I took within the 5 week period. I meticulously logged different points of data including the store information, location, money and time spent, and every single item purchased. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519618527104-TND27QM3OFKR0CPIEOYP/grocery.jpg 5 Week Grocery Project For some, grocery shopping is a nuisance, a chore, an undesirable obstacle through aisles of colorful packaged junk. For me, it’s a hobby, a pastime, a true joy and passion in which I find solace. I decided to record and track my grocery shopping trips over the course of 5 weeks to discover insights about my shopping trips. Key Objectives: 1. / How much am I spending? I primarily opt for freshness and taste instead of price point when looking at items. 2. / What group of foods do I typically spend more on? (i.e. when should I stop my addiction to Hot Cheetos?) 3. / How much time am I actually spending grocery shopping (and when would this become a problem)? https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519623206986-VQC6W4I8CJ1PLG2U46Y4/sketch.jpg 5 Week Grocery Project Ideas for various types of visualization charts and maps to showcase my data. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519622479552-TNCR3W32GIJVIVJ66Y9Y/ShiraChung_Groceries_Final.jpg 5 Week Grocery Project Upon completion of this project, my key takeaways were that I spend an inordinate amount of time grocery shopping throughout the week. I'm also not limited to location and will traverse the city for my groceries. Ultimately, while I don't think seeing visuals of my shopping obsession will deter me from the frequency of my future trips, this project has encouraged me to think more intentionally about what I'm spending on. Perhaps the next chapter of my data visualization will track food waste and the unused items sitting in my pantry :)   http://www.shirachung.com/lotta-nieminen-poster daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1487314682527-T4JAVSFVE8R3LJNXRSA6/lottaposter.jpg Lotta Nieminen Poster https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1487313311645-8Y1BHNHQX1658VJPFXF6/lotta_title_animation.gif Lotta Nieminen Poster https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1487314042012-2DE8NJ5ONRI58VMAC7AA/lotta_2.jpg Lotta Nieminen Poster https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1489778796914-2KG6M0LPIA9RWJ9KJC0U/illustration.png Lotta Nieminen Poster https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1487314159529-J60AQT03LHJMM4K872CX/lotta_title_salmon.jpg Lotta Nieminen Poster https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1487314159238-2EYPWU4ZJVEZNTY7015K/lotta_title_yellow.jpg Lotta Nieminen Poster http://www.shirachung.com/moca daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519527698949-1X2C99PIT5PTM8IKKN62/MOCA-research.jpg MOCA MOCA is a time-traveling machine that takes you through the history of Chinese in America. It houses 60,000 artifacts, interactive exhibitions, and many educational programs. My design research began with a historical audit, combing through their online database of artifacts and pulling from these historical references. After visiting the museum, I was struck by how modern and contemporary the space felt. Designed by renowned architect Maya Lin, the museum had recently moved to a location on the border of Chinatown, Little Italy, and Nolita from its previous location in the heart of old Chinatown. Upon exploring the various exhibitions in the new space, I was inspired by this concept of duality between old and new, Chinese and American. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1519528191671-LSY5KZMV6DY3PG06CBW0/sketch.jpg MOCA The double monolinear lines in my early sketches represent the duality, but as the shapes of the letterform began to appear more modern, I wanted to set it against traditional cloud illustrations popular throughout Chinese art history to create a balance of the two opposing ideals. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1485324771420-1QXSZQUEZ0IAATZEK7PY/moca.jpg MOCA https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1490637755315-3PZXMOEPKJOMO1R9IXJ3/moca_reverse.jpg MOCA In the final logo, the wordmark is refined, doing away with the double lines but continuing to blend the traditional-inspired illustrations with the more contemporary logo and type choices. A bold, vibrant red becomes the primary colorway, speaking to the Chinese belief in fortune and joy and playing against the minimal bareness of the physical exhibition space. https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1491520136575-H8D1EPGEI6OCNFX57CRA/MOCA-Stationery.jpg MOCA https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1485324714018-M5716RBULH4C77G3WSC5/businesscard.jpg MOCA https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1486244188942-QV3189SIBZZJBGIPIOW5/tickets.jpg MOCA https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1485323516270-6AFG8RCCTSJFHSVR85G8/pins.jpg MOCA https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1491544250852-L37KFB7R95RNL3VRJIB1/shoppingbag.jpg MOCA https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1491544227153-FZE0P26RB4DJXZJT07XV/totebags.jpg MOCA https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1491544785879-94NIINVK5XLFZ1L16T9I/wayfinding.jpg MOCA https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1491545012720-4DAFXPTG41C6L2PJNGZF/bathroomsigns.jpg MOCA https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1491522070143-FBYKC9ZS59385J69MN0S/MOCA-lamp_post_signs.jpg MOCA https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1491599826972-QPIQ6VSPJEJSOCU3YPAB/subway.jpg MOCA http://www.shirachung.com/sva-holiday-poster daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1483946401131-CM2GUWNUO9501A1IY9OY/holidayparty_rgb_blk.jpg SVA Holiday Poster https://images.squarespace-cdn.com/content/v1/55b00639e4b0e1fb2bba677e/1483946401121-Q5L9HQ491161GGVIY6EA/holidayparty_rgb_red.jpg SVA Holiday Poster 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