Three Twins Ice Cream is a Northern California-based ice cream maker with a strong commitment to social justice. This fictional packaging redesign puts their fresh flavors forward and showcases the quirky and fun nature of the company (and in particular, the playful personality of its founding twin and main spokesperson). Three Twins is amazing tasting ice cream championing even more amazing causes.
Instructor: Kevin Brainard
Combatting racism one pencil at at time.
Outside the Lines Pencil Co. is a stationery company dedicated to championing racial justice and uplifting the minority American story/experience.
The first product offering consists of a set of 6 gold foil pencils etched with responses to microaggressive comments such as “We don’t all look the same”, “Don’t touch my hair”, and “I speak English." You can gift one of these pencils or the entire set to educate that maybe, slightly, sometimes racist teacher, friend, or even family member in your life. These can also be used to empower yourself and share your stories!
The set of pencils is accompanied by a mobile app that consists of the same story-sharing concept but on a digital platform.
Instructor: Allan Chochinov
Adobe Design Achievement Awards 2017 Semifinalist: Social Impact Design
Adobe Design Achievement Awards 2017 Semifinalist: Packaging Design
MOCA (Museum of Chinese in America) is a time-traveling machine that takes you through the history of Chinese in America. Through its 60,000 artifacts, interactive exhibitions, educational programs, and its commitment to preservation, MOCA is a safeguard against the loss of identity, culture, and history. This fictional rebrand juxtaposes traditional-inspired Chinese illustrative elements with contemporary minimalism, providing a system for the past and present to co-exist harmoniously.
Instructor: Kevin Brainard
Doughboy is a quarterly food anthology magazine that marries stories, traditions, recipes, and experiences to celebrate the tastiest doughy items in existence. Every issue highlights a dough-based food and the first interactive digital issue features everyone's favorite dough rings: the humble donut!
Developed during the Type@Cooper Condensed Program in the summer of 2015, Mr. Quigley is a friendly yet functional monolinear slab serif that works great in text or display sizes.
The inspiration for the name came from a Q I had drawn sketching late one night. With the pipe and hat, Mr. Quigley was officially born!
Instructors: Hannes Famira, Andy Clymer, Ewan Clayton
A set of two posters and animation designed for SVA MFA Design's end-of-the-year holiday party.
Art direction: Steven Heller
A set of 3 posters and animation designed for SVA MFA Design's weekly guest lecture speaker, graphic designer and illustrator, Lotta Nieminen.
Art direction: Steve Heller
Shriddles is a children's pop-up book with 7 different riddle poems. Each answer is a hand-lettered calligram cut out against fluorescent neon colored paper. The minimal color scheme and typography highlight the shapes and figures of the answers, providing a delightful read for children and adults alike!
Book design: Shira Chung
Writers: Dan Brewer and Paul Paolilli
Instructor: Warren Lehrer
A Life in Donuts dives into the world of delicious fried dough rings with James Beard-nominated chef and baker Fany Gerson at her popular shop Dough. We explore the ins and outs of making these tasty fried treats while providing a closer look into the life of an artisan maker and entrepreneur in New York.
Director / Editor: Shira Chung
Videographer: Justin Thach
Instructors: Gael Towey and Stephen Doyle
A poster for a fictional Type Directors Club featuring Friends of Type event. Exhibited at CreativeLive (San Francisco) and permanently on display at UC Berkeley Extension.
Mr. Sutnar is a display typeface inspired by the work of Czech graphic information designer Ladislav Sutnar.
The basis of the typeface comes from the logotype on the catalogs of Druzstevní Práce in Prague, where Sutnar worked as an Art Director. I wanted to extend the logotype to a full alphabet while retaining the oblong circular characteristics of the “dp”.
Instructor: Steve Heller
A set of two posters and an animation designed for Rob Giampietro, Design Lead at Google Material Design, for SVA MFA Design's weekly lecture series.
Art Direction: Steven Heller